WORK EXPERIENCE
Oru Kayak
Director of design | August 2023 - present
Develop multi-year product timelines that align with the company's goals and growth trajectory, launching an average of 10 new products per year
Generate Go To Market strategies for major and minor products and refining the product line to establish a cohesive product family
Lead research studies including TAM on potential product adjacencies and core product expansion
Product manager | April 2021 - July 2023
Collaborate with the Oru principals and extended team members to deliver on
multiple design programs including product research, design, and graphics
Involvement in strategic meetings regarding company growth,
product forecasting and development
Work closely with procurement and planning teams to match sales targets
and control material costs
Develop limited edition and variants of core products to meet the seasonality
demand efficiently and hit revenue targets
Manage the cost reduction and supply chain expansion projects
Manage the product end of all PDP’s ensuring products are accurately
represented both in photo and description
Facilitated moving the majority of manufacturing processes in-house to reduce
cost and control quality, including the establishment of a 50k sq/ft factory
Designer | April 2014 - April 2021
Senior designer on all consumer design projects within the organization
Effectively communicated new products through 2D sketches and 3D renderings
Created prototypes for proof of concept studies based on design research
Primary design contact for domestic and international soft goods manufacturing
Traveled as required to manage and communicate with vendors on new
product designs
Created complete assembly manuals for each product including, writing,
icons and support images and all packaging
Factory visits to implement and oversee new production methods and production
runs to manage cost of goods
Diablo Valley College
Adjunct professor | Soft Good design | july 2020 - december 2020
Instructed mid-level students on technical construction, material research, and
manufacturing processes resulting in concept level prototypes
Developed sketching and digital design instructional examples and exercises, assessed
students’ performance on exercises and provided constructive feedback
SKILLS
Monday • Odoo • Fusion 360 • SolidWorks • Rhino • Keyshot • Adobe Creative Suite • 3D Printing • MIG/Brazing • Industrial Sewing • CNC • Milling • Wood/Metal Shop
EDUCATION
California College of the Arts May 2014
San Francisco, CA
BA Industrial Design